Without it, printing would not be possible.
However, it was not until the twentieth century that more and more types of paper for various applications were invented. And now we have paper chalked, white, slippery, coated with plastics, etc.
All this to achieve different results of advertising and journalistic printing.The end result of the printed item depends on the choice of paper, its durability and durability.
After all, it's hard for an enterprise that does not have its own leaflets or posters.
This does not mean that it is a failing industry, there is still a lot of potential in the printing companies and those that provide them with materials.
Now, the printing services are so accessible that even one-man companies can easily afford to regularly buy printed materials.
Everyone likes when the leaflet is colorful, aesthetic and legible.
A well-made leaflet will certainly have a better effect than a short, ugly one. A lot also depends on the printing house and the selection of paper and the type of printing.A leaflet looks better on shiny and smooth paper than on a torn parchment.